With "5-Star" Ratings, Vietnamese Dragon Fruit Spreads Its Red Color Across Australia.

According to the Vietnam Trade Office in Australia, Vietnamese dragon fruit is currently highly valued for its quality by Australian consumers and has received a 5-star rating. The fruit is spreading its red color across Australia, with prices reaching up to 83,000 VND per fruit.

Vietnamese dragon fruit, with its vibrant red color, is taking over a large section of the produce aisle compared to other fruits at Thaikee supermarket in central Sydney

On the online marketplace of one of Australia's largest supermarket chains, frozen Vietnamese dragon fruit has received the highest rating: 5 stars.

Leaving comments on the Woolworths online shopping site, many customers were impressed with Vietnam's frozen dragon fruit products.

“Love it, can I buy it all year round?”; “Good quality product, high value” are two of the many reviews on the online store of Australia's largest supermarket chain, Woolworths, for Vietnamese frozen dragon fruit.

According to the Vietnam Trade Office in Australia, at the Coles hypermarket system, fresh dragon fruit under the Red Dragon brand is being sold for 4.9 Australian dollars per fruit (equivalent to about 83,000 VND).

Highly appreciated by customers for its quality, fresh Vietnamese dragon fruit is now sold year-round at this supermarket chain.

At the MCQ supermarket system, one of the largest wholesale and retail chains in Western Australia, a supermarket representative told the Vietnam Trade Office in Australia that "when the dragon fruit comes, we sell it all year round."

The director of HoaAustralia Company said that dragon fruit is the company's strategic item for vertical distribution along Australia's coastal cities. There are times when there is not enough dragon fruit to sell.

It is known that over the past two years, the Vietnam Trade Office in Australia has been continuously carrying out promotional activities for Vietnamese dragon fruit.

On September 19, 2021, the Vietnam Trade Office in Australia arranged a booth for Vietnamese agricultural products for a trial at the famous weekend market on the campus of Rozelle Primary School.

Australia is also a country that grows dragon fruit, and this year has been an extremely challenging year for fresh agricultural imports into Australia due to longer shipping times and delays, etc.

However, thanks to many joint efforts, including strong promotional activities by the Trade Office in 2020 and continuously in 2021 (so far in 2021 there have been 03 dragon fruit marketing activities in Australia), Vietnam's dragon fruit export turnover to Australia has grown strongly by nearly 85% compared to the same 6-month period.

Currently, Vietnamese dragon fruit has been exported to many other countries such as India, Australia, New Zealand, Japan, the European Union and Chile.

In addition to fresh dragon fruit, Vietnam also has dried and semi-dried dragon fruit, syrup juice, dragon fruit snacks, dragon fruit wine, dragon fruit ice cream, dragon fruit fish cakes, dragon fruit bread... Some processed dragon fruit products have been exported.

Vũ Anh